Social media can be a full-time job just creating the content, finding images, taking pictures, and converting those images into the correct format for your platform. Knowing what’s hot, and trending and when to post is a job in and of itself.


With so many platforms, learning how to use hashtags, the differences between hashtags and keywords, and keeping up with the latest trends and changes on social media, you could spend half your work week just staying in-tune with the most recent ways to post on social to get the most of our your time and efforts.


Hiring a social media manager is a way to get your social media posted without having to keep up with the latest trends and spend time putting together the written and visual content for social media. So, what is a social media manager?


What is a Social Media Manager?


A social media manager is a professional responsible for managing and implementing a brand’s social media strategy as part of a digital marketing plan. This includes creating and scheduling social media posts, engaging with followers, and tracking and analyzing metrics to determine the effectiveness of campaigns. Your social media manager can track your data on each platform or with software so you can see all your stats in one place.


A social media manager may work in-house for a company or organization or be self-employed and work with multiple clients. The specific responsibilities of a social media manager can vary depending on the size of the company and its social media presence. Some social media managers have packages that you can choose from. In addition, you can also customize what you’d like on your social media for your channel.


What Should I Look for When Hiring a Social Media Manager?


One of the biggest components you need to look for when shopping around is that the social media manager posts on brand for their clients. Some social media management companies will post the same content for all of their clients in a niche, which isn’t a good option. Not only are your posts the same as someone who is your competition, but Google downranks your SEO if you post the same content as someone else, giving you less SEO for your company’s brand.


The social media manager you decide to hire should post your own content. Whether you’ve written your content or your manager does, you should have your own posts and content, which shouldn’t be copied and pasted onto your platform.


Hire a social media manager who understands your voice and what you want to convey to your audience. A social media manager needs to work with you to develop content pillars for each month if you don’t have a category or schedule of content to write about in your digital marketing plan.


With a good basic marketing plan and a competent social media manager, you can take the time and hassle of posting daily off your plate and onto someone else’s!


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