SEO Fundamentals You Need to Know as a Small Business Owner
You most likely have heard of the term SEO and know that this is a critical element for any small business owner, but what is SEO, and why is this part of your marketing plan the most essential advertising aspect to pay attention to?
What is SEO?
Search engine optimization, or SEO, is the process of optimizing your business’s website to be easily found and indexed by search engine crawlers, which are bots that travel the internet, finding and ranking content. When a business has a successful SEO campaign, it’s usually because the company has several critical components of content marketing.
Search engine optimization, or SEO, is part of a robust digital marketing foundation for your small business’s success. Companies and other small business that doesn’t create good SEO for their website simply won’t show up at the top of Google’s rankings. Even if you have a beautiful website presence, your site will be hard to gain a following because consumers won’t be able to find your website with a search. Even if you have a fantastic business, if Google does not show your website in their search results, potential customers will struggle to find out about you, what you sell and what you do.
However, Suppose you consistently use these four key digital marketing fundamentals for your digital presence. In that case, your website traffic will start a steady upward ascent.
SEO Fundamental #1: Use Keywords
Keyword research is essential to know which terms or words people are searching for via the net. To be an effective SEO marketer, you’ll need to learn which terms and phrases your potential customers type into search engines. By figuring out what people are searching for, finding related businesses, finding information about your business, or finding information about a topic related to your business, you can create useful content. A good keyword strategy is monitored and updated regularly to keep up with current trends. You can use free tools such as Google Trends to find keywords that have been used most recently.
SEO Fundamental #2: Use Original Copy
Pages that are uninformative, confusing, or not written well will have potential buyers leaving the site shortly after landing on your website. Conversely, when you create valuable and useful content that is well-laid-out and creates compelling content, your readers will be more likely to read your entire page and increase the average time a user spends on your site, also known as time on site. For example, the average time on site of a top 10 Google result is three minutes and ten seconds, so it’s crucial to write quality copy that gets readers to stick around for a while to increase your SEO.
SEO Fundamental #3: Build Your Content Marketing
A well-crafted content marketing strategy with blog posts as a cornerstone for your SEO is a smart move. Each blog post should be focused on a specific keyword to inform and engage your target audience.
Consider creating a few information-driven posts using the hub and spoke strategy by creating a landing page centered around a competitive keyword with decent search volume that is core to your small business. Next, link back to that page via other blog posts that cover related keywords. When you implement this strategy, it will create an accessible, readable site for both readers and search engine crawlers to navigate, dramatically affecting how high a site’s pages rank and how easily consumers can find you in a search online.
SEO Fundamental #4: Link Building
The number of internal links linking to existing content within your own site and external links when a different site links to your content is an indicator used to determine the quality of your website. This is crucial if you can get high-authority sites to link to your blog content as a strong indicator of the quality of your site.
Let Visual Web Group assist your company website in dominating your vertical! We offer video packages to enhance your website SEO. Not sure where to start? Contact us today for a complimentary consultation to see how Visual Web Group can boost your SEO ranking with quality video media to start connecting with your customers today!