While you often hear many negative facts about social media, the truth is you can use it to your marketing advantage when you utilize your platforms correctly. There are many benefits to creating and consistently posting content on your social media platforms if you know the right content to post and which platforms to post your content on social.


What Do You Need to Create Social Media Marketing?


Social media marketing requires both strategy and creativity. For example, suppose you’re unsure how to post on social media or what platforms you need to be on for your company. In that case, hiring a social media manager may be a good idea. Check out our past two blogs, which discuss when to hire a social media manager and the benefits of hiring a manager for your social content.


Social media marketing can be an important component of your social media strategy, with around 92% of marketers using social media as part of their digital marketing efforts. In addition, 78% of people engaged in social media are outselling their peers who aren’t posting on a daily basis.


What are the Benefits of Using Social Media for Your Business?


There are many different benefits to using social media as a part of your business marketing plan. However, not all businesses are aware of the benefits of social media marketing. Nearly 40% of small businesses don’t use social media. Whether that is because of the lack of time small business owners have or the difficulty understanding the social media platforms and the types of content to post on your social media, almost half of your competition doesn’t use social media – which puts you at an advantage if you regularly post on your social channels.


Using Social Media to Build Brand Awareness


Gaining brand awareness and brand recognition is one of the most important digital marketing goals of any company. Building your brand awareness is important as consumers want to buy brands they recognize. Many shoppers even have brand loyalty, which leads to long-term business benefits for your company. Social media can be one of the components that lend to effective brand building for your business.


Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product. Posting regularly on social media gives your brand a leg-up. It gives your audience a chance to know who you are and to make a connection with your team members that are behind the company. Getting to know you and your team is an essential benefit that social media can bring to the table for your business.


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