As more and more people use mobile devices to search the web, mobile is “where it’s at” right now in terms of searching the net, and therefore websites had better be mobile friendly. Businesses and organizations have been concerned with search engine optimization, content marketing and other trends in the past, and now they need to make sure their websites are mobile friendly so Google doesn’t pass them by.
Think of it this way: a customer types in “Blaine pizza” using the Safari browser on their iPhone. If your website isn’t mobile responsive, mobile friendly, and/or optimized for mobile users, then customers may not find it. And sales could be lost.