The Do’s and Don’ts of Digital Marketing


Every day we are bombarded with pop-up advertisements from various companies. These ads are sometimes intrusive and annoying; honestly, no one wants to read them. Moreover, these types of ads aren’t a great way to introduce your platform or company to a prospect.


There are much better options when it comes to advertising your brand online. Digital marketing is a form of online marketing that uses various channels such as social media and emails to reach the desired audience. The success of digital marketing depends on how people perceive it. Here are some dos and don’ts of digital marketing that you can use for a successful digital campaign.

Have an Easy-to-use Website


Digital marketing requires a website that is easy to navigate and understand. Therefore, your website should be informative and understandable, which increases the credibility and trustworthiness of the site. To create a high-quality website, you need to consider the following points:


The website should contain 300 words per page to be indexed and searchable by Google: Google is one of the most powerful search engines. Therefore, it is essential that your website is listed in the search engine and indexed by it. For this purpose, you need to provide at least 300 words per page on your website so that it can be indexed and seen by the users.


Make Sure Your Website is Mobile-friendly


More and more people are using their phones and mobile devices to access the internet rather than computers. Therefore, your website now needs to be mobile-friendly.


A clean, professional-looking website with graphics is critical to looking professional. Your website’s appearance is essential to increase the business’s credibility. The website should have graphics that contain professional-looking elements like icons, logos, and images. 


Adding videos to your website to make users stay longer: A video is the most effective way to engage your visitors and keep them with your content for longer. Adding videos to your website will help create an engaging experience for your users and increase traffic to the website.

Do Utilize Social Media Like LinkedIn for Networking


Connecting with your potential customers on LinkedIn is great if you want to market your business. When networking on LinkedIn, you can use the email feature to send a message to people. The advantage of using LinkedIn for networking is that it is an easily accessible marketing tool for potential customers. 


Don’t Make Your Personal Social Media Platform Your Business Social Media Platform


We all love to share our personal social networking experiences on business social media platforms. However, you must be careful not to use your personal social media platforms like your business social media platform. In addition, you must abide by the rules that apply to the social network. 


Don’t Spam Others with Email


Spamming is the act of sending unsolicited emails to a large number of people at the same time. In the past, this was a way to get people’s attention by sending them content or advertisements to their inboxes. However, in recent years, spam emails have become known as unethical marketing practices that damage the company’s brand image. Therefore, you must be careful not to send too many emails to your customers.


Don’t Pitch a Sale in Each Email You Send Out


You should not send the same email often when trying to sell your product or service. This is because you will keep sending the same sales pitch to the same people, which creates a negative impression of your business. 


Digital marketing is all about interaction. Without interaction, there is no digital marketing. Interaction is the lifeline of digital marketing. It is the way people understand and perceive your business. So you need to pay attention to what you do and how you do it. You must be honest, professional, and aware of the game’s rules. If you follow these simple dos and don’ts, you’ll find it easy to create a successful digital campaign.


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