While many small business owners know blogs are a great way to generate value-added content that draws people to their websites, many businesses don’t generate consistent blog content. Making and posting consistent blog content is essential for getting ahead of your online competition, as Google and other search engines love fresh content readers are looking for when browsing online.
Besides positioning yourself as an expert, writing blog content can benefit you. Discover the five more important benefits of writing and posting a consistent blog on your small business website.
Reason #1: Improving Your Website SEO
A blog can help to improve your website’s search engine optimization (SEO) by providing fresh, relevant content that includes target keywords. Did you know that search engines prioritize websites regularly updated with high-quality content? Therefore, search engines look for recently posted content that online seekers are actively looking for. If your blog topic fits the bill, you could appear on page one of their search.
Reason #2: Increase Website Traffic
Your small business blog can also increase online traffic to your website by providing valuable content that draws in visitors. If you create useful, informative blog posts that address your target audience’s needs, you get more traffic and return visitor traffic to your website in the future.
Reason #3: Build Authority in Your Vertical
Did you know that your website blog establishes you and your website as an authority in your industry? Creating content that demonstrates your expertise builds your trust and credibility with your audience. Showing them your experience and knowledge base can be a great proving ground to show them you’re an expert in your field or vertical.
Reason #4: The Ability to Engage with Your Audience
A well-written, story-based blog allows you to engage with your audience by encouraging comments and feedback. Telling your story, giving your real-life examples, or giving them client examples are all great ways to connect with your readers. Responding to comments and questions can foster community and build relationships with your audience.
Reason #5: Generating Leads for Your Business
Including calls-to-action (CTAs) in your blog posts encourages your readers and visitors to take specific actions, such as signing up for your business newsletter, downloading your e-book, or filling out your contact form. These types of interactions generate leads and ultimately drive sales in your business, increasing your number of clients and raising your ROI for your website expenses.
Overall, creating a blog for your website gives you various benefits, improving your online presence and driving business growth. However, if you don’t have a blog, reach out, and we can assist you in getting consistent blog content for your website so you can experience these advantages for your business.
Let Visual Web Group assist your company website in dominating your vertical! We offer video packages to enhance your website’s SEO. Not sure where to start? Contact us today for a complimentary consultation to see how Visual Web Group can boost your SEO ranking with quality video media to start connecting with your customers today!