Businesses today understand the importance of a strong web presence to create traffic to their website and buzz around their brand. Many business owners spend a significant amount of time dressing up their home and welcome pages to entice potential customers; however, these companies may be neglecting a key component of their websites—the About Us or Team page.
While many company owners know they should have an About or Team page, they often neglect to create one because they don’t want to brag or write about themselves. If you don’t have an About or Team page with a minimum of 300 words of content, you aren’t taking full advantage of the power of your About page on your website. The About or Team pages shouldn’t be an afterthought when it comes to your website marketing. Place a generic company description onto the screen won’t cut it in today’s digital marketplace.
Your About Page and The Consumer Connection
Consumers want to know who you are to see if they have a connection to you, and therefore your brand. Suppose you’re not connecting on your website via your Team or About page. In that case, you are squandering an opportunity to fully utilize one of the most critical pages on your website. Your About or Team page is essential to build rapport with your potential customers, which is necessary when you’re not face-to-face with them.
Why Your Team Page is the Second Most Visited Website Page
Your website visitor comes to your website and will look at your home page, which will give them the first impression of your business. However, suppose they’re serious about discovering what you and your company offer and who you are. In that case, they’ll skip over to your About or Team page next. So here’s your opportunity to introduce yourself to your potential clients.
Ensure to use this precious piece of website real estate to establish credibility and build trust. Unless you are a large, well-known company, a visitor to your site will most likely not be familiar with you or your team. Before they are willing to part with their money or time, your potential customer will want to know more about you. When you don’t have a brick-and-mortar store, your About page is key to creating customer connection. A potential customer who’s about to make a purchase will want to know who’s behind the company. They want to feel that any transactions they make will go smoothly and receive the goods or services ordered. Your About Us page is where you can relay to your new customers that you are a legitimate company that stands behind what you promise and delivers on time.
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