Did you know that there are almost 2 billion websites worldwide? With so much competition online, how do you stand out among the competitors in your niche?


While getting traffic to your site is one of the most challenging feats of a small business owner, getting your website visitors to stay and spend time on your site is an even bigger challenge in today’s digital age.


Good websites are attractive, functional, and useful. A good website will also excel in form and function, along with a clear purpose. In addition, your website needs to be visually organized and pleasing. When someone comes to your website, it also needs to be easy to navigate and perform efficiently for your website visitors, especially if they view your site on their mobile device.


Your Website is Your Company’s First Impression


Your website may be the only point of contact that your customers see. And because your website is a high touchpoint for many of your clients, you want your website design and layout to be eye-popping and attractive.


When you have an attractive site that people like to visit, you’ll be able to get backlinks to your site. Backlinks to your site increase your SEO and make you stand out as an expert in your field.


The Four Basics of Great Website Design


Your Website’s Purpose


You need to work backward, also known as backward design, and start with your purpose in mind. Ask yourself, “What do I want to accomplish with my website?” Do you want to sell a book, a coaching service, or your upcoming VIP day? If a page doesn’t have a clear purpose, consider re-editing your content, images, and links.


Have a Pretty Website


An aesthetically pleasing website should not look like it was built in the 90s with bad graphics. Your website needs to be clean, simple, and easy to navigate and show images that clearly represent the content on your website. Unfortunately, some people add too many images or pop-up ads to their site, making it cluttered and hard to read. If you pull up your page and can’t easily read the content, it’s time for a website change.


Use Only Relevant and Original Website Content 


Your website content needs to be relevant to your target market. Don’t fall for emails that ask you to post a blog for someone else with a backlink that doesn’t represent your brand or appeal to your clientele.


Also, make sure not to copy and paste from another website, as Google will downrank your website, negating any SEO. While plagiarism is unethical, it is also illegal. Instead, create fresh content, and remember to use a spellchecker such as Grammarly.


Efficient Site Navigation


Have you ever seen a website with eight or nine links on the header? Do you know which one to choose? Make sure you have up to five site headers on your navigation. In addition, you don’t want to have extra site navigation falling off the end of your header, as your website visitors won’t be able to find the information you need.


Any page on your site should be within three clicks of another page on your website, making your navigation intuitive and simple. When your navigation is easy to follow, Google will bump you up in the SEO ranks.


To make your site header more effective, add other pages as a drop-down to make site navigation a breeze. This will make your website layout more appealing and give your visitors a reason to stay.


Let Visual Web Group assist your company website in dominating your vertical!  We offer video packages to enhance your website SEO. Not sure where to start? Contact us today for a complimentary consultation to see how Visual Web Group can boost your SEO ranking with quality video media to start connecting with your customers today!