Social media can help small businesses engage with their audience, share their voice, and distinguish themselves from the competition. But with so many platforms to choose from, how do you find the right one?
Facebook, Instagram, and LinkedIn are some of the most popular social media for business. But there may be a platform uniquely suited to your brand’s needs and values. Read more to find out which social media platform is right for your business.
Using Facebook’s Social Media Network
Facebook is still the largest social media site with more than 2.5 billion users. Not to mention, Facebook generates more than 1.5 billion searches every day for local businesses. Uploading videos and blogs and direct messaging individual customers allow your business to connect to your audience personally.
Facebook is the most useful for a business that’s consumer-facing, ideally with a slightly older demographic. While you’re likely to encounter the 18-24 age group on Facebook, if it’s your main target demographic, your time and energy using social media may be better off on a platform such as Tik Tok.
How to Use Twitter for Small Business Social Media
Twitter is an easy way to interact with your audience, give short updates, and manage public relations. Businesses can interact directly with their customers, and vice-versa, with Twitter’s direct-messaging and retweet features.
Companies that excel on Twitter have a specific brand voice that takes advantage of the platform’s soapbox design. If you value having a close relationship to your audience, Twitter is a great place to start. It’s also the opportune place to chime in on current events by using hashtags, which–when used correctly–can increase a brand’s audience and loyalty.
Instagram as a Social Media Business Tool
If your business is popular with 18 to 29-year-olds, then Instagram is a sure-fire place to reach them. Visual brands such as restaurants, travel agencies, or fashion brands thrive on the photo-based platform. Instagram Live and Stories also offer a unique place to showcase a brand’s unique personality and connect one-on-one with an audience.
Keep in mind, the platform is almost entirely mobile, and the vast majority of users will be viewing from their phones. This means uploading and creating posts have to be done on a phone, and your content should also be mobile-friendly.
YouTube For Visual or Educational Content for Your Business
YouTube is a great platform for businesses with a strong visual or educational component. If your brand can create unique visual content, such as how-to videos, try reaching your audience with video. It’s also owned by Google, so a successful channel will generate a lot of traffic.
YouTube is creative in nature, so it’s a good idea to have a dedicated video editor. One alternative is pairing with YouTube influencers for product placement. These creators already have a strong following, so your business won’t have to devote time to building its own fanbase.
LinkedIn for Professional B2B Business Networking
LinkedIn is the ideal platform for professional, business-to-business networking. You can meet and recruit other professionals, as well as establish yourself as a leader in your field. Industry-specific LinkedIn Groups allow you to establish brand recognition and generate traffic for your professional company page.
Business owners should consider having a LinkedIn personal page to grow their presence online. Ultimately, LinkedIn is invaluable for professional networking, recruitment, and building a professional image online.
Businesses Turning to TikTok For Social Marketing
While TikTok is still uncharted waters, the fast-paced platform has the potential to make your business go viral. TikTok is widely popular with Gen Z, so it’s best for businesses geared towards a younger crowd with a working knowledge of the platform to start.
TikTok is also unique, in that it has micro-communities dedicated to specific interests, so any business can find its niche. It’s important to have a strong understanding of your brand voice on TikTok, as well as generate attention-grabbing content.
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