Google Keyword Planner is a complimentary keyword tool Google provides within the Google Ads platform. This tool’s primary focus is to assist advertisers in planning and optimizing their Google Ads campaigns by providing keyword insights for their advertising campaigns. In addition, Google Keyword Planner is also used by SEO marketing professionals and website creators to conduct keyword research and enhance their organic search engine optimization.


What are the Main Features of Google Keyword Planner?


The first and prominent feature of Google Keyword Planner is its keyword research. You’ll want to enter the keywords or keyword phrases you want to use when writing copy for your business, products, or services. The Google keyword tool will provide you with a generated list of related keywords and data such as average monthly search volume, competition level, and historical trends. This tool will generate keyword suggestions based on your input. It will also provide ideas to increase your keyword list so you can discover new relevant keywords you may have yet to consider when creating your initial keyword list.


Google Keyword Planner will also display each keyword’s average monthly search volume, providing trend data to see if a keyword’s popularity is increasing, decreasing, or has flat-lined over time.


Google Keyword Planner also provides insights into the competition level for each keyword. GKP uses a scale to indicate how many advertisers bid on that keyword in Google Ads. While this metric is primarily intended for advertisers, it also establishes the keyword’s competitiveness.


Once you have your keyword list, filter keyword results based on various criteria, such as location, language, search networks, and date ranges – tailoring the keyword research to your target audience or market.


Using Google Keyword Planner effectively allows you to identify valuable keywords that align with your website’s content and audience. This information can guide your SEO strategy, content creation, and optimization efforts, ultimately helping you improve your website’s visibility and attract more organic traffic from search engines.


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