What is SEO?

SEO stands for Search Engine Optimization. In short, SEO gives you an idea of how easy it is for anyone searching on the internet to find your website, company, or brand. SEO is the practice of creating content designed to increase the quantity and quality of traffic to your site via organic results on search engines. The better SEO you have, the more likely it is that others searching for what you have to offer will land on your site.

How Does SEO Affect SERP?

Search engines have algorithms and crawlers which scan the pages of your website. Once checked, your website is organized and indexed on a SERP – Search Engine Results Page. To increase your SEO, you’ll need to understand the search engine’s crawler’s rules to ensure your website content arrives at the top of the first SERP.

Although creating great SEO seems like a daunting task, you can quickly get the hang of what to do when you understand how search engines work and how you can tailor your content to reach the highest-ranking search results.

Tools to Increase Your Website SEO

When figuring out the keys to your SEO, you don’t have to sit in the dark and guess at the keywords and phrases that will be most useful for your brand. You can choose from a variety of tools to unravel the mysteries behind optimizing your SEO. We recommend the Search Engine Roundtable, where authors fluent in SEO and SEM – Search Engine Marketing – create forums and threads about SEM topics. This is an excellent resource for discussions and information about Google’s recent SEO updates and algorithms.

Search Engine Land is another great platform to learn more about what industry experts are saying about current search engine trends. In addition to SEO trends, Search Engine Land has SEO search engine-specific content where you can learn about the difference between optimization on Google and Bing.

Software to Increase Your Website SEO

Software like Yoast, Moz Pro, Conductor Searchlight, and Serpstat is good SEO tools that digital marketers use to improve their rankings on SERP. Copy and paste your written content through these products to get keyword analysis, backlink tracking, and trend analysis, elements that provide helpful insight into how to make your content more SEO friendly. You can also use an SEO software company’s blog to acquaint yourself with the services they offer. Yoast has a great blog to keep you updated about updates coming to products.

Let Visual Web Group assist your company website in dominating your vertical! We offer SEO packages to enhance your website SEO. Not sure where to start? Contact us today for a complimentary consultation to see how Visual Web Group can boost your SEO ranking, and start connecting with your customers today!