To succeed as an entrepreneur today, a business depends on a strong digital marketing plan. But almost half of all companies don’t even have a clearly defined digital marketing plan in place. There are countless different sides of digital marketing to consider, and as a beginner, it can be especially daunting.
To start, there are three basic components that every brand should understand. At its most basic level, digital marketing boils down to searchability, conversion, and customer retention.
Generating Website Traffic Through Searchability
The first step to effective digital marketing is to make your brand more accessible. On the internet, this means making it more searchable and therefore reaching more people.
SEO (Search Engine Optimization) refers to the optimization of your website so that it ranks higher in a search engine’s results. Basic SEO can include using common keywords that prospective clients may be Google-ing, but it has many other factors such as the quality and quantity of your site’s content, page speed, and backlinks.
You can also pay for advertisements on social media platforms such as Facebook, Instagram, and LinkedIn. These platforms allow you to easily reach your targeted demographic with your brand’s content and deals.
Increasing your brand’s searchability will drive more traffic to your website, bringing with it a host of new opportunities. In order to do this, your website has to be optimized correctly in order to let the search engines identify what your site is and how it relates to a user’s search experience.
Converting Audiences with Content Marketing
Content is the backbone of digital marketing. Any strategy without it is soon to crumble. Once you have the right people’s attention, engage them with high quality content. New, relevant content will increase not only the number of visitors to your site, but also the amount of engagement they have with it–both of which drive conversion.
Content comes in a wide range, so it’s up to you to find the optimal balance. Written content such as blogs, for example, are a great way to bring new and relatable content to your page visitors. But eye-catching content such as infographics, photos, and videos promise to engage consumers.
Your website and landing page are key to conversion, as well. A strong website depends on a strong design, user experience, design, and code to keep it running. Your website should tell visitors what you or your company is about, and push them in the right direction of where to go next.
A landing page is an extension of your website. These standalone pages are a great way to encourage users to make specific choices, such as joining your email list or claiming a limited-time offer. A landing page is often your customer’s first experience with your website, so make sure it’s contributing to your marketing strategy.
Retaining Customers with Lead Nurturing
Statistically, only a small percentage of visitors make a purchase from a website on their first visit. So, along with driving traffic to your website’s front door, implement a marketing strategy that will encourage visitors to come back.
Strategic email marketing is a great way to boost the ROI of your brand. A well-planned email campaign can encourage up to 65% of consumers to make a purchase. Email campaigns can go out automatically, such as when the user hits a predetermined milestone. These campaigns will bring relevant content to the right person at the right time in order to drive up engagement. (Keep in mind, most emails are opened on a customer’s phone, so be sure that your email-marketing is mobile-friendly.)
Let Visual Web Group assist your company website in dominating your vertical! We offer video packages to enhance your website SEO. Not sure where to start? Contact us today for a complimentary consultation to see how Visual Web Group can boost your SEO ranking with quality video media to start connecting with your customers today