You’re searching online for the best bread maker to enhance your new skill of bread making by gathering effective tools for your new endeavor. While looking through the many makes and models of bread machines, you come across one with several hundred five-star reviews. You stop and read the description. Why did you pause to look at this specific machine? The reviews were outstanding.
Consumers who are looking for your business are using the same process daily.
How Do Google Reviews Work?
With a Google My Business account, you can list your business to be seen on Google when anyone searches on Google.com. Once you have an account, you can actively ask and request that your clientele leave an honest review of their experience with your company on Google. You can provide the link to your Google Business page via text or email after their service so they can conveniently click on your link and leave you a review in a matter of minutes!
Reason #1: Google Reviews Grow Your Business
If you’ve ever shopped on Amazon or anywhere online, one of the first pieces of content you’ll see about a business or a product is the star rating, along with a review of the product or service. Your star rating and the comments which accompany your rating can make or break the number of new clients that come walking through your door. Whether you are a brick or mortar business or entirely online, Google reviews are a massive factor in people’s decision to do business with your company.
Online customer reviews in Google’s Local Listings can be a game-changer in your local business’s success, especially for family-owned small business owners who want a level playing field with big box companies. Reviews are very influential when consumers are perusing the internet and in the process of a purchasing decision.
And if you want consumers to visit your website, your reviews can make or break that initial click to your business online as shoppers put their trust in online reviews, which can lead to more internet “word-of-mouth” referrals.
Reason #2: Google Reviews Relevance to Your Company’s SEO
SEO is a marketing term you may have heard of but aren’t aware of its significance. SEO or Search Engine Optimization is, in simple terms, how popular your business or website is with Google search.
Why is that important? With a #1 global search ranking with over 92 billion (yes, billion with a B) searches daily, this is the place to be when you’re looking to be found on the internet. When you have good reviews for your company on Google, the search engine will put you in front of more people searching for what you offer.
Reason #3: Use Google Reviews to Be Seen Above Your Competitors
How does Google know who has good reviews? Google tracks the activity of ratings and boosts businesses with a significant amount of high ratings in their reviews (think 4.5 out of 5 stars). In addition, Google also showcases companies who have a high number of ratings as the search engine recognizes businesses that are engaging with their customers. A good review rating can boost your business and level your listing up to the Google Local Pack, which lists the first three businesses based on search location.
Not sure how to start getting Google Reviews for your business? Contact us today for a complimentary consultation to see how Visual Web Group can get your social media platform going to start connecting with your customers today!