In the past, digital marketing was cumbersome and clumsy. Basically, your choices were a website and sending out emails to your customers. However, in the beginning, you didn’t have email companies that you could compose a pretty, elegant email with images to send out to your customer base. If you wanted to write an email, you had to manually enter all the content, send it out to each individual on your email list, and add a photo or two. But don’t add too many photos – your email won’t get delivered because it’s too large!
In addition to being limited to how you send out emails, there wasn’t google or any other type of search engine way back in the beginning. For customers to come to your digital doorstep, they had to know your website name (and spell it correctly!). While many more domains were available, getting someone to your website was nothing short of a feat.
Today’s Digital Marketing World
Wow, so much has changed since the early 1990s! Nowadays, not only has email marketing morphed into art, you can now build sales funnels, automate email marketing campaigns, resend unopened emails back to your list, and create lead magnets that will automatically send your reader’s email address and name to your email list.
Today’s digital marketing scene is automated, streamlined, and made to work for the small business owner. For example, suppose you want to create an email drip campaign where someone gets your email on a schedule. In that case, you’ll need to write out your content, select your images, and send out your emails on your schedule.
With the advent of schedulers on email platforms such as ConvertKit, you can easily schedule your content weeks and months ahead of time, which is a great asset to have when you’re gearing up for a product launch or a campaign.
Additionally, you can use social media schedulers such as Later, HeroPost, or Buffer to schedule your social media on multiple platforms for the week, month, or several months in advance. These schedulers make it easy for small business owners to batch out content and get the work done that they need to complete for their digital marketing campaign.
Keep Your Google My Business Listing Updated
In addition to the digital marketing methods listed above, you’ll also want to ensure your Google My Business Listing is up-to-date. Then, you can effectively use your listing to receive reviews, post articles on Google, and get more views on your website.
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