As you may know, having a company website is critical to legitimize your business. Many people simply won’t do business or pursue a business relationship with companies that don’t have a website. In addition, your website is often the first impression that your brand or company has when engaging with a consumer.


While having a website is an excellent start to your digital marketing, you’ll want to follow up with several reviews so new people visiting your website or looking for your specialty can easily find out the quality of your work and how your current clients like your work. Having your website reviewed on Google My Business can increase your ranking dramatically.


Using Reviews to Level-Up Your Online Marketing


Online marketing is an ongoing task and can involve multiple components of digital marketing, including social media, email marketing, and posting consistent blog content. But what many companies don’t realize the importance of customer reviews and feedback to boost their business’s online presence.


Customer feedback and reviews can make or break your reputation both online and offline. As a result, reviews are a critical part of your business’s success. Remember the last time you used reviews to buy a product or service? Reviews are an essential component of your online marketing success. As a result, you will want to make online reviews a focus in your marketing plan.


How Online Reviews Increase Your SEO


Search Engine Optimization (SEO) is the critical component if you want your website to be found on search engines. In addition, SEO best practices are essential when you are looking to increase your business by driving customers to your website.


SEO practices such as keywords, cross-posting links, updates, and consistent blog posting are essential for your SEO success as search engines look for these items when crawling the web.  Local SEO signals, such as reviews, are the most influential pieces of SEO, especially if you have a brick-and-mortar business.


Keywords You Want in Your Website Business Reviews


Did you know that search engines look for keywords in your reviews? In addition to searching for keywords in your content, search engines also look for keywords in reviews when grabbing content to show a consumer searching on Google or another search engine.


When asking a client for a review, make sure to send your Google Business listing link, and ask them to specify in their review the type of work or product you sold to them. Also, make sure to ask your client to write a review in addition to leaving a star review, as leaving a written review holds more weight than a simple star review.


Why Your Number of Business Reviews Matters


Search engines consider how many reviews your company has and the diversity and timing of reviews. If many clients post a review all in the same day, that won’t rank well in SEO searches. The timing of your reviews is critical, so ask for reviews from different clients consistently. Hence, your business has good review signals. Review signals are now the second-largest influencer of local search rankings, so use your review timing wisely!


Show Off Your Business Reviews on Your Website


Displaying customer reviews on your website is one way to ensure your content is being updated. The search engine will identify your website reviews as new content that is relevant to today’s market. In addition, adding reviews to your website shows that your recent customers are engaged with your business.


Reply to All Reviews Both Positive and Negative


Positive reviews can bolster a company’s reputation and reinforce you are providing quality services. In addition, positive feedback can show companies where to focus their efforts and develop a particular business sector.


While no company wants a negative review for their business, negative reviews can have advantages. The best way to deal with negative feedback is to respond to your client’s review, suggesting a fix or asking them to contact you. Then, follow-up with negative reviews after the resolution to increase your company’s trustworthiness to potential customers.

Let Visual Web Group assist your company website in dominating your vertical!  We offer video packages to enhance your website SEO. Not sure where to start? Contact us today for a complimentary consultation to see how Visual Web Group can boost your SEO ranking with quality video media to start connecting with your customers today!