The importance of having an online presence is key to business success, especially since the COVID pandemic when more consumers are turning to online shopping. Suppose you’re a business owner who has solely relied on word-of-mouth for your business referrals. In that case, you’ll want to add a website to your marketing plan, especially since most consumers turn to online information to find a location to search for products or services they need.
According to Statista, over 2 billion online consumers are expected to buy goods and services annually on the web. If you want to get a piece of this online profit, you’ll want to have the best content on your website. Your website should act as your primary marketing tool to bring new consumers and return your current clients for more information about your products and services.
Website marketing for small business
SEO Friendly Website
SEO stands for Search Engine Optimization, which, in simple terms, means how easy it is for consumers to find your website when they search on Google or another search engine. To have great SEO, you’ll want to have your website professionally written by a website content writer who understands which keywords are essential for an optimized search.
You can also write your own content, then have a website content writer edit what you’ve written to optimize your content for SEO. You have your creative input this way, but you’ve also effectively marketed your website based on keyword content and headings.
Marketing Your Website with an Educational Blog
Even with your website professionally written in an engaging way, your business needs a consistent, regular blog that explains your products and services to consumers. In addition to educating clients, blogs are a terrific way to increase your SEO. Regularly published blogs typically receive 67% more leads than websites that eliminate this feature. In addition, publishing a blog post consistently at least once a week can lead to an increase in website traffic, build website authority, and enable readers to engage with your business by leaving comments, as well as sharing valuable content with other users via social media outlets.
Connecting with Consumers via Mobile Responsive Website Design
In today’s online world, your website needs to be mobile-responsive. Why? Besides creating a mobile website tool that consumers can access via smartphones, having a website responsive mobile site also increases your SEO.
A fully optimized mobile-responsive website is rewarded by Google in an SEO search. Because of this, your website will rank higher in searches engines. In addition, Google has announced that they will penalize sites that do not meet their AMP standards. With a higher ranking in your SEO score, you’ll receive higher visibility for your website and more opportunities for business growth.
Mobile-responsive is vital for email marketing, especially if your company uses email marketing as part of your inbound marketing to create connections with your customers. Since you’ll want potential customers to click on your links, optimizing for mobile is essential. Did you know that over 74% of smartphone owners use their devices to check their email, and mobile now makes up the majority of email opens at 51%? However, suppose your website isn’t mobile-responsive. In that case, those clicks won’t lead to conversions, leaving your potential customers to find your competitor to do business with.
Let Visual Web Group assist your company website in dominating your vertical! We offer video packages to enhance your website SEO. Not sure where to start? Contact us today for a complimentary consultation to see how Visual Web Group can boost your SEO ranking with quality video media to start connecting with your customers today!
