You may have seen mission and vision statements on websites or engraved on a piece of decorative metal hanging in a company’s waiting room, but do you know what a vision and mission statement is and why you want to have one for your business?
What is a Mission Statement?
A mission statement accurately describes your company’s purpose and goals. It includes the products or services you provide to help your avatar find solutions to their pain points. A great mission statement highlights your “why” and effectively presents your company information in a powerful declaration. Effective mission statements act as a focused guide for your company culture, informing big picture strategies and can remind your business of its value system when your company is in a growth stage.
A good mission statement is effective and presents your company’s information in two to three sentences. In simplest terms, a mission statement is a formal summary that explains:
What do you do in your company
How you do what you’re good at in your business
Why you’re in business
The best mission statements go hand-in-hand with your company’s philosophy and culture. A great mission statement helps guide a company from the present into the future. In addition, your mission statement can surprise, inspire, and transform your business. Mission statements provide a clearly stated purpose of your business and the goals you have for succeeding.
You can write a clear mission statement by using the following process:
Define the purpose of your brand or company
Identify your target avatar
Determine what makes your company better than your competitors
Describe your brand’s image and culture
Your mission statement should guide your growth as it defines your company and what sets you apart from other businesses in your vertical. A focused mission statement will build an inclusive company culture and organization to ensure your business grows in the right direction.
Mission Statement VS Vision Statement
While a mission statement defines the cause behind your brand, a vision statement describes where you are going and possibly goals for your company’s future. Simply put, a good mission statement declares what you currently are working on in your company. On the other hand, a good vision statement is future-oriented, showing others your aspirations and defining what you want your business to look like in the future.
Vision statements focus on what you want for your business in the near future. A great vision statement gives your business direction when crafting digital marketing content strategies, providing a company culture, and business growth.
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