If you’ve ever watched a teenager on their phone, you can clearly see that videos are the content of choice. So, of course, even adults can’t help but watch those cute cat videos on YouTube! But cats aren’t the only reason YouTube exists. Aside from all the animal videos that seem to dominate the platform, there is plenty of space for brands and video SEO techniques.
Video content popularity has grown dramatically. An estimated 74 percent of all online traffic is video content. With YouTube as the second-largest search engine, behind only Google, it’s become an essential SEO tool for successful marketing. According to statistics, 78% of people watch at least one video a week.
You may have heard the term “YouTube University” when speaking to someone who has learned a skill on YouTube. The fact is, DIY or How-To videos are one of the most popular niches on YouTube, and you can use how-to video marketing as a marketing advantage for your website.
With YouTube’s massive audience of over a billion users or 1/7th of the world’s population, videos on your website are an opportunity to introduce new people to your brand, increase brand awareness, and build an audience of interested potential customers. Accomplishing that requires a good strategy for YouTube SEO.
Promote Your YouTube Video in Your Email Marketing
Promoting a video in an email subject heading increases open rates by 19% and click-through rates by 65%, as videos help customers feel confident in their purchases. In addition, videos have the power to inspire more potential customers to visit a store online or in person. Marketers who develop video content and video SEO strategies can take advantage of video popularity to increase the SEO content of their website. YouTube SEO provides value for users, regardless of whether they have a connection or knowledge of the brand.
Why Post YouTube Videos on Your Website
YouTube consumers are not on YouTube to buy; they want to learn or be entertained, which is why you want this same style of video on your website. Educational ads relevant to your keywords and the business that incorporate the human connection through testimonials tend to be successful videos.
How YouTube SEO Can Impact Your Website’s Google Ranking
When you embed your YouTube videos onto your website and a consumer searches for a product with your keywords, then your video on your website is likely to show up. In addition, if your video shows in a search, many internet searchers are more likely to click on a video than a blog post. If that video is on your website, they are now on your website, ready to learn. Google owns YouTube and often displays videos in relevant search results. Video SEO snippets appear with YouTube results.
In addition, the more time they spend on your website watching your video, the better SEO your website receives as Google perceives them spending more time on your site. Google owns YouTube and often displays videos in relevant search results. Therefore, video SEO snippets appear with YouTube results. Therefore, if a consumer spends more time on your website, your ranking with Google will improve.
Creating Ads on YouTube
In addition to boosting brand recognition and awareness, YouTube SEO can also play a more direct
role in your marketing efforts. Companies can drive traffic towards their YouTube channels through paid YouTube advertising. There are three types of ads available through Google TrueView video advertising:
- Create an in-stream ad played at the beginning, middle, or end of a partner YouTube video.
- You can create an in-search ad that is displayed in the search results for particular queries.
- You can create an in-display ad that appears on the YouTube watch page.
There are also other types of advertising available on YouTube. For example, you can create interactive videos through CTA overlays. The overlay can contain links back to your website, making it easy for interested parties to engage more directly with your brand. In addition, adding rich snippets to your video can help with indexing and ranking.
When you create a video for YouTube SEO, you provide value for users browsing on the video platform or your website, regardless of whether they have a connection or knowledge of your brand.
Let Visual Web Group assist your company website in dominating your vertical! We offer video packages to enhance your website SEO. Not sure where to start? Contact us today for a complimentary consultation to see how Visual Web Group can boost your SEO ranking with quality video media to start connecting with your customers today!
