Hashtags are one or more words combined with a ‘#’ in front of them. Hashtags are a way to categorize your posts on social media. They are a means of organizing content and connecting with other users who share the same interests. Hashtags can be used in any post to help people find your content more easily.


Hashtags are used on social media platforms to create a topic or category and make it easier for people to find the content. They can be used in this format: #hashtag.


How are Hashtags Different from Keywords?


Hashtags and keywords have a common goal of getting your content in front of the right audience. As we have learned above, hashtags promote engagement with your content. Keywords are used to target your audience based on the search terms they type in when searching for information relevant to your business or product. Using a keyword involves identifying which words or phrases people type into search engines to find content. When designing your business website, remember to wrap it around your relevant keywords. Content should effectively use your target keywords for easier and faster website discovery.


One clear difference between hashtags and keywords is that hashtags are meant for users to read and interpret. In contrast, keywords are read and analyzed by search engine algorithms. This is why keywords are always included in your headlines and content, unlike hashtags. 


A hashtag doesn’t have to be a single word but can be a phrase, as long as it is relevant to the post and is easily understood by the reader. For example, the hashtag #marketing can be understood by a reader, but the hashtag #mymarketingstrategies is more precise.


How to Use Hashtags on Social Media


When using hashtags on social media, think about how you want to engage and interact with your audience and what topics you think they would be interested in.

For example, when posting pictures of your company events, try to use hashtags related to your company and include the event you share, e.g., #SummerRetreat and #HolidayParty.


Using Hashtags on Your Blog

As discussed above, hashtags are used on social media platforms to filter content and make it searchable. However, when using hashtags in your blog posts, you need to know that this does not apply to search engines; the only way to increase your ranking is to create quality content.


When using hashtags in your blog articles, you need to be specific about what you are trying to achieve. For example, posting #travel is a broad topic and will not stand out to your audience. In this case, you would need to post #VacationInTheCaribbean, which will get the attention of your target audience and make your content easily searchable. 


Hashtags are a fun way to create a community around your brand and connect with your customers. If your company is new, it can be helpful to use the same hashtags that other companies in the same niche use. By doing so, you can tap into their audiences and gain more followers. In addition, by being consistent in your usage of hashtags, you will get more followers and increase your traffic to your blog.


Let Visual Web Group assist your company website in dominating your vertical! We offer video packages to enhance your website SEO. Not sure where to start? Contact us today for a complimentary consultation to see how Visual Web Group can boost your SEO ranking with quality video media to start connecting with your customers today!