How a Podcast Can Become a Part of Your Digital Marketing Strategy


Podcasts are all around; it’s hard to talk to another business owner without the topic coming up more than once in the conversation! In the 2020 Podcast Study by Edison, the podcasting trend continues to grow exponentially. During the pandemic, the number of podcasters tripled in size! 


With more and more consumers checking out podcasts on YouTube, Apple Podcasts, Spotify, and other podcast platforms, it’s easy to see that creating a podcast is an excellent way to get into the ears of your potential clients and be the next step or addition to your digital marketing campaign. With so much buzz about podcasting, how can you start using a podcast to increase your client reach for your small business?


Utilizing Podcasts to Get the Word Out About Your Business


Producing a podcast is a great way to get the word out about your business, especially if you’re company is based around coaching or another vertical that doesn’t require you to be face-to-face with clients in person. Additionally, podcasts are a great way to attract new clients if your business isn’t geographically bound by who you can service.


Besides providing great informational content on your podcast about what you do and who you want to attract for business, podcast episodes are the perfect space to pitch your ad in the beginning or midroll of each episode. Create an advertisement for your brand that leads to a specific space in your sales funnel and get your listeners onto your email list, enlisting in your new course or purchasing your book.



Create a Voice Behind Your Brand with Your Podcast


The popularity of podcasts comes from the ability to connect with the voice behind the brand. When listeners connect with your voice and brand, they connect with you, and that’s the first step towards acquiring a new customer. Once you’ve published your podcast, you can personally connect with them, which increases their level of trust because your listeners will feel that they know you better than another business they found online via an ad or google search.


Market Your Product or Service Using Your Podcast


Producing a podcast is a great way to sell your product or service and an excellent way to build trust with your tribe, develop listenership, and increase your email marketing list. By offering a free value-added product, ebook, or PDF on your podcast, you can direct your listeners to your sales funnel and encourage them to purchase your book, online course, or opt-in to your email list.