QR codes are the fastest-growing barcode in history, especially with many people becoming familiar with using QR codes. Touchless options have become extremely popular in the past couple of years. With a smartphone and the ability to access the internet, your audience can scan the code and retrieve your information instantly. QR codes can be a great way to reach your target audience and direct them to your website. Whether you are directing them to an online course, a product you’re selling, or a lead magnet, a QR code is an easy way to get your ideal avatar to the exact web page you’re looking to lead them to your business.
What Is a QR Code?
A QR code or (Quick Response code) is a barcode code comprising squares containing a series of concentric black and white circles. A QR code can be scanned by a mobile phone or other devices with a camera. When you scan the QR code with a smart device, the device displays a URL for the business or organization’s website page. This is an excellent way for businesses to make their contact information available to the public.
How Do QR Codes Work?
QR codes are two-dimensional (2D) barcodes that can store a large amount of information in a small space. An image of a QR code is scanned by a scanner application on a smartphone or computer camera. The information contained in it is then decoded and displayed by the software. Some of the information contained in a barcode include:
- A website URL
- Phone number
- E-mail address
- Social media accounts
- E-commerce information
- Vendor information
- Location (GPS)
How To Use Your Website QR Code
There are many ways you can use a QR code that directs the scanner to your website. A well-designed QR code can attract visitors to your website and your product page and generate leads and conversions. Read below for a few ways to use your QR code on different types of marketing materials.
Insert Your QR Code In Print Marketing Material
If you are running a print campaign using QR codes, make sure the QR code is large enough to be scanned. You can use QR codes with print marketing materials such as postcards, flyers, business cards, and more; you can include a QR code for your website and social media platforms. Then, when your audience scans the QR code, they will be directed to your website or social media platforms.
Insert Your QR Code In E-mails
In your e-mail marketing campaigns, you can include a QR code that directs your audience to your website, social media platforms, and other relevant information. When creating a QR code for your e-mail campaign, make sure that the code can be scanned from a mobile device. The higher the quality of your QR code, the greater your reach.
When creating a QR code to display in your e-mail, make sure the code is large enough to be scannable from a mobile device. Many people use their smartphones to access e-mail. Therefore, the QR code must be large and easy to scan.
Put Your QR Code On A T-Shirt
Have you ever seen a t-shirt with a QR code on it? This is a great way to generate leads and engage your audience. When creating a QR code for your t-shirt, make sure that a smartphone can quickly scan the code so the person scanning the code can easily get to your website.
Add Your QR Code To Promotional Materials To Hand Out At Trade Shows And Conferences
You can include a QR code that directs your audience to your website, social media platforms, and other relevant information. The higher the quality of your QR code, the greater your reach. When creating a QR code for your promotional material, make sure a mobile device can scan the code.
Create A QR Code For Your Landing Page Or Lead Magnet To Drive People To Your E-mail List
You can create a custom QR code that your audience can scan to get to your landing page or lead magnet. For example, if you have a lead magnet or a special offer you want to promote, you can create a QR code to get people to join your e-mail list.
Utilizing QR codes is a great way to get more exposure to a targeted website link to better reach your audience. If you use your QR code correctly, your investment in ROI can pay excellent dividends, and you will get your audience with more ease.
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